Pamela Leung joined A-World Consulting as Account Director, bringing with her 18 years of experience in strategic communications, investor and financial communications, and journalism. She has served many clients of different sizes in Hong Kong and in Asia, advising companies in a wide range of sectors: aviation, chemicals, education, energy /renewable energy, internet/online game, industrial, real estate and retail.
During 2007 to 2012, Pamela was a SVP at Fleishman-Hillard’s Global Capital Markets Team, and Executive director/Director at Taylor Rafferty, where she advised companies of all sizes and sectors on their strategic communication programmes, primarily focusing on investor relations and transaction communication programmes. She devised strategies, provided strategic counsel on positioning and messaging and drove the execution of investor relations programme for mainland-based, Hong Kong and Asia Pacific companies with listings in different jurisdictions. She has advised clients from vastly different sectors, including Air China, China Distance Education, Ming Yang Wind Power, Lukoil, Shanda Game and Sina.
Pamela has also consulted on high-profile merger and acquisition activities. She was a key team member advising Wanda Group’s acquisition of AMC, a top cross-border M&A deal in 2012, and French Groupe SEB’s acquisition of Supor, the first cross-border M&A of A-share company in China.
Back in 2002, Pamela took a career change from financial journalism, taking up a corporate public affairs position at Power Assets (then Hongkong Electric Holdings) until she left to pursue her Master of Laws degree in 2006. During her years with Power Assets, Pamela worked closely with the company management to formulate and implement public affairs programmes as well as devised lobbying strategies on the renewal of the rate-of-return under the Scheme of Control regulatory regime. She also drove various stakeholder engagement/ communication programmes with policy makers, pressure groups, investors, media and the public to enhance the corporate image among stakeholders.
Pamela started her career as a financial journalist, with a total of eight years’ experience in financial media area, working at leading media outlets namely Hong Kong Economic Journal, Hong Kong Economic Times and South China Morning Post.